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Tag Archive for: Brotherhood

BRO TALK with Max Shapira

November 24, 2020/in Featured, News

BRO TALK with The Temple Brotherhood
Tuesday, November 24 at 6:00 pm

Join The Temple Brotherhood for their first BRO TALK with Max Shapira, President of Heaven Hill Distillery.

from https://www.whiskeyuniv.com/s-max-shapira

Max Shapira was the only son of Ed Shapira, one of the five brothers who founded Heaven Hill Distilleries following the repeal of Prohibition. Max has been with Heaven Hill for 48 years and at the helm of the Bourbon Behemoth during a period of rapid growth and expansion and brand acquisitions which has made Heaven Hill the world’s second largest bourbon distiller by volume.

Dating back to 1935 five local Bardstown businessmen including Ed and David Shapira and Mr. Joseph L. Beam (Jim Beam’s cousin) put their heads and their wallets together and started a distillery. The Shipira’s initial investment was 40% of total and equaled $17,500 (Mr. Joe had a 20% share or half of that of the Shapiras at $8,750) into a company that had no still, no warehouses, no brand names and no inventory. That amount is the equivelent of $330,000 in today’s monetary value. On December 13th, 1935, the first barrel was filled at Heaven Hill Distillery. The name was taken from William Heavenhill, a farmer who previously owned the land where the distillery was built. An old wise tale claims that when one of the partners went and applied for the distillery permit he typed the name wrong as two words instead of one. From that point on the name stuck. Ed later went to all his other brothers and asked them to join him. Around 1939 the five Shapira brothers (David, Ed, Gary, George and Mose) all agreed to invest another $20,000 to buy out their partners and keep the business running. The Shapira Brothers were inducted posthumously into the Bourbon Hall of Fame as a collective group in only its second class in 2002.

Two of the sons of the five Shapira brothers followed in their collective fathers’ footsteps. Max L. Shapira (1943-present), Ed Shapira’s son, came aboard at Heaven Hill at the age of 28 in 1971. Max had graduated with his Masters in Business Administration from Harvard and worked on Wall Street for five years before coming back to join the firm. Max became the first member of all the Shapira grandchildren to join the family business. His cousin Harry Shapira (1947-2013) , who was David Shapira’s son would also go to work for Heaven Hill when he started in 1973.

Max Shapira , the son of Ed shapira was born in Louisville in 1943 and most of his childhood he grew up in Bardstown near the the Heaven Hill distillery. Shapira left the family and Bardstown to go to college. He earned his Batchelor’s degree at Washington and Lee University in Lexington, Virginia in 1965 and went on to earn his Masters in Business Administration from Harvard Business School in Cambridge, Massachusetts in 1967. Among all his siblings and cousins in the Shapira family it would be Max that eventually assumed a leadership role for the second generation of Shapiras. He came aboard at Heaven Hill at the age of 28 in 1970 as the Director of Corporate Planning after five years at J. P. Morgan on Wall Street working in corporate acquisitions.

Early on in his days at Heaven Hill he was thrown into learning all aspects of the distillery business, he worked with his father side by side until his father’s death in 1982. The longest surviving of the five Shapira brothers was George Shapira who passed away in 1996. At that time Max took over as President at Heaven Hill. Shapira would become the Captain and pilot of the Heaven Hill ship guiding through both good and bad times.

It wasn’t an easy business to run at that time because the whiskey industry was at the bottom of all liquor sales in eighties and almost disappeared. But under Max’s stewardship Heaven Hill diversified. The made or bought a branded liquor product in all spirit categories. They actually started buying up other brands whean almost everyone else way selling. He encouraged Master Distiller Parker Beam to amp up research and development inside of Heaven Hill’s laboratories to find new products. They also built upon their current route structure to leverage their new and acquired products with their existing distributors.

In September 2018, Max Shapira became only the third recipient of the Kentucky Hall of Fame’s Parker Beam Lifetime Achievement Award. Only illustrious Bourbon leaders Jimmy Russell of Wild Turkey and Bill Samuels Jr. of Maker’s Mark proceeded Max in earning the award. The award was named in 2015 for Parker Beam, who joined Heaven Hill in 1960 as a sixth-generation distiller in his storied family. He became Master Distiller in 1975 and earned numerous awards for distilling, aging and selecting some of the world’s most acclaimed Bourbons.

YouTube link for BRO TALK with Max Shapira: https://www.youtube.com/watch?v=99QUpebZcPY

Brotherhood Mitzvah Project

August 3, 2019/in Featured, News

Thank you everyone for coming to The Temple Brotherhood Mitzvah project this weekend!  We toured Supplies Over Seas with Denise Sears, CEO, and then helped to sort medical supplies.

Brotherhood Mitzvah Project
Brotherhood Mitzvah Project

The Temple Brotherhood is a great way for Jewish men and non-Jewish spouses of Jewish women to “work, play, learn, serve, contribute, and help”.

The Temple Brotherhood financially supports Chavurat Shalom, Youth Group TILTY, Camp GUCI Scholarships, Trager Early Child Education Center, College Outreach Programs, JFCS Food Pantry, B’Nai Mitzvah Bibles, Confirmation Kiddush Cups, New Member Welcome Baskets, Adopt a Family, Jewish Film Festival, Habitat for Humanity, and the Softball Team. Our main projects include The Book of Remembrance and The Brotherhood Chanukah Dinner.  We also do several Brotherhood mitzvah project events throughout the year.

Supplies Over Seas is a charitable group that sends unused medical supplies and equipment to Africa and South America that would ordinarily be thrown out. This worthwhile organization was started by Dr. Norton Waterman.

The Temple Brotherhood is a great way for Jewish men and non-Jewish spouses of Jewish women to “work, play, learn, serve, contribute, and help”.The Temple Brotherhood financially supports Chavurat Shalom, Youth Group TILTY, Camp GUCI Scholarships, Trager Early Child Education Center, College Outreach Programs, JFCS Food Pantry, B’Nai Mitzvah Bibles, Confirmation Kiddush Cups, New Member Welcome Baskets, Adopt a Family, Jewish Film Festival, Habitat for Humanity, and the Softball Team. Our main projects include The Book of Remembrance and The Brotherhood Chanukah Dinner.  We also do several Brotherhood mitzvah project events throughout the year.Supplies Over Seas is a charitable group that sends unused medical supplies and equipment to Africa and South America that would ordinarily be thrown out. This worthwhile organization was started by Dr. Norton Waterman.

Father’s Day Trap Shoot 2019

June 16, 2019/in Featured

The Brotherhood’s Father’s Day Trap Shoot brought out 17 fathers, sons, daughters, and wives to compete for two coveted prizes, the Hot Shot Trophy, awarded to the person who hits the most clay pigeons and the Humanitarian Trophy given to the person who injures the fewest clay pigeons. This year there was a tie where 15 of 25 were hit by Kyle Robenson and Michael Friedman. Ray Allen was awarded the Humanitarian Trophy. A total of 21 participated in our traditional Father’s Day Trap Shoot.

Father's Day Trap Shoot
Father's Day Trap Shoot
Father's Day Trap Shoot
Father's Day Trap Shoot

Father's Day Trap Shoot
Father's Day Trap Shoot
Father's Day Trap Shoot
Father's Day Trap Shoot

The Temple Brotherhood is a great way for Jewish men and non-Jewish spouses of Jewish women to “work, play, learn, serve, contribute, and help”.  Join The Brotherhood for as low as $36.

This is a family event, where we encourage fathers, sons, daughters, wives, and friends to participate in trap shooting. Dr. Nathan Berger is organizing this event. We will leave The Temple parking lot at 10:00 am. Please RSVP online or call 502-423-1818. The Temple Brotherhood is a great way for Jewish men and non-Jewish spouses of Jewish women to “work, play, learn, serve, contribute, and help”.  Join The Brotherhood for as low as $36. This is a family event, where we encourage fathers, sons, daughters, wives, and friends to participate in trap shooting. Dr. Nathan Berger is organizing this event. We will leave The Temple parking lot at 10:00 am. Please RSVP online or call 502-423-1818. The Temple Brotherhood is a great way for Jewish men and non-Jewish spouses of Jewish women to “work, play, learn, serve, contribute, and help”.  Join The Brotherhood for as low as $36.

Brotherhood Distillery Tour

June 12, 2019/in Featured

Brotherhood Distillery Tour at Peerless Distilling

The Temple Brotherhood visited Peerless Distilling, one of downtown Louisville’s newest distillers,  on June 12. Carson Taylor, president and fifth generation, gave us a historical account of Peerless’s founding by his great, great grandfather Henry Kraver, a Jewish immigrant from Poland. The original distillery was started in 1889. After a tour of the distillery and rikhouse, we tasted four different ryes then enjoyed a brisket dinner catered by Chef Z.  Thank you all so much for making our Brotherhood Distillery Tour a success!

Brotherhood Distillery Tour
Brotherhood Distillery Tour
Brotherhood Distillery Tour
Brotherhood Distillery Tour

The Temple Brotherhood financially supports Chavurat Shalom, Youth Group TILTY, Camp GUCI Scholarships, Trager Early Child Education Center, College Outreach Programs, JFCS Food Pantry, B’nei Mitzvah Bibles, Confirmation Kiddush Cups, New Member Welcome Baskets, Adopt a Family, Jewish Film Festival, Habitat for Humanity, and the Softball Team. Our main projects include The Book of Remembrance and The Brotherhood Chanukah Dinner.

Brotherhood activities include: Hanukkah Dinner, Purim Dinner, Bernheim Forest Temple Day, and more!

Brotherhood Poker Games are the first and third Thursdays of every month. Skilled and unskilled men and women players are invited. Lessons and advice are given whether requested or not.

If you like playing softball, The Temple Brotherhood supports the Temple’s Softball Team which begins practice in May.

Purim Party at The Temple

March 17, 2019/in Featured, News

The Temple Religious School and The Temple Brotherhood hosted a fantastic Purim Party at The Temple! Thank you everyone for coming out to our Purim Party!

Purim Party at The Temple
Purim Party at The Temple
Purim Party at The Temple
Purim Party at The Temple
Purim Party at The Temple

Purim is celebrated by the reading of the Scroll of Esther, known in Hebrew as the Megillat Esther.  This relates the basic story of Purim. Under the rule of King Ahashuerus, Haman, the King’s prime minister, plots to exterminate all of the Jews of Persia. His plan is foiled by Queen Esther and her cousin Mordechai, who ultimately save the Jews of the land from destruction. The reading of the megillah is typically a rowdy affair, punctuated by booing and noise-making when Haman’s name is read aloud. Our Purim Carnival is always loads of fun with costumes, games and family fun for all ages.

THE CHESTER B. DIAMOND RELIGIOUS SCHOOL MISSION STATEMENT :

Our learning community strives to create a caring atmosphere of friendship.  Additionally, encouraging meaningful understanding and a dedicated commitment to Jewish life – in school and at home.  The wonderful teaching faculty is diligent that all classroom experiences are valuable and nurture a positive Jewish identity.  In addition, our goal is for each student to participate in enjoyable experiences that are part of Temple life, be exposed to and internalize our biblical stories, and to embrace Jewish culture as well as Reform ethical beliefs and values.

Happy Hanukkah! A Great PARTY Happened Here!

December 2, 2018/in Featured, News

Happy Hanukkah! Over 250 people came to celebrate the first night of Hanukkah at The Temple. Thank you to Brotherhood for cooking over 1000 latkes! #thetemplelouky

Happy Hanukkah


Hanukkah, meaning “dedication” in Hebrew, refers to the joyous eight-day celebration during which Jews commemorate the victory of the Maccabees over the armies of Syria in 165 B.C.E. and the subsequent liberation and “re-dedication” of the Temple in Jerusalem. Our Brotherhood Hanukkah supper is the stuff of legends. 1000 latkes are prepared, songs and games for all ages are shared.

The Temple Brotherhood financially supports many Temple activities. This includes: Chavurat Shalom, Youth Group TILTY, Camp GUCI Scholarships, Trager Early Child Education Center, and many more programs. Additionally, we provide B’nei Mitzvah Bibles, Confirmation Kiddush Cups, and contribute to New Member Welcome Baskets.  Our main projects include The Book of Remembrance and The Brotherhood Chanukah Dinner.
father's day trap shoot

Father’s Day Trap Shoot

June 17, 2018/in Featured, News

Happy Father’s Day! Great group for Father’s Day Trap Shoot event organized by The Temple Brotherhood. Evan Coleman hit 21 of 25 while Lisa Coleman and Jeff Robenson both received the Humanitarian Trophy for not injuring any clay pigeons. Carly Swartz and Sally Coleman each did well.

The Temple Brotherhood financially supports many Temple activities. This includes: Chavurat Shalom, Youth Group TILTY, Camp GUCI Scholarships, Trager Early Child Education Center, and many more programs. Additionally, we provide B’nei Mitzvah Bibles, Confirmation Kiddush Cups, and contribute to New Member Welcome Baskets.  Our main projects include The Book of Remembrance and The Brotherhood Chanukah Dinner.

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